Lazer was founded in 1919 in Belgium, the home of some of cycling's great riders: Eddy Merckx, Tom Boonen and Johan Museeuw. Lazer appeals to not only Danish riders, but the race-quality designs appeal also to top-level professional riders and triathletes from all over Europe and the Americas. Paolo Bettini, Miguel Martinez, Axel Merckx, Richard Virenque, Luc van Lierde, Tom Boonen, Brian Lopes, and Andre Greipel have won in Lazer helmets. Over the last quarter century, Lazer has set the standards for many helmet designs today and these same helmets have protected the heads while giving aerodynamic advantages to athletes who have won big road and mountain bike races as well as triathlons while wearing a Lazer helmet. 1987 -- Lazer collaborated with Eddy Merckx to create the first specific hard-shell bicycle helmet. 1994 -- Lazer creates the first range of soft-shell bicycle helmets. 1997 -- Luc van Lierde becomes World Champion in triathlon with the Ultrax helmet. 2000 -- Compact Lazer which is the first in-molded helmet wins the mountain Bike Tip Award. 2002 -- Johan Museeuw (Domo-FarmFrites) wins Paris-Roubaix with the Millenium helmet. 2004 -- Paolo Bettinni (Quickstep-Davitamon) wins the Olympic Games in Athens with the Blade helmet. 2005 -- Tom Boonen (QuickstepInnergetic) becomes World Champion with the Blade helmet. 2005 -- Genesis, the new top helmet wins the Eurobike Award. 2007 -- Second World title for Paulo Bettinni with the Genesis RD helmet. 2009 -- Sergey Ivanov is the first Amstel Gold Race victory for Lazer. 2010 -- Tardiz, the latest aerodynamic technology for time tri al performances. 2011 -- Lazer designed the aeroshell which gives the competitive edge. 2013 -- The Wasp Airs Sets the new standard for fast.